Simplicity is the ultimate sophistication
We strongly believe that the ultimate sophistication lies in simplicity. This means that if something simple can serve the purpose of something that is complex, the simple is more sophisticated. We have extrapolated this in everything we do and create. That’s why we have developed a user interface that is designed in function of the experience. We want to make the experience undeniably simple and offer users the right things, in the right place, just where they need it.